Chinatown

Average Prices: USD $400 to $700
Produced: October, 1952
Production Run: 1,500 units
Machine Type: Electro-mechanical
Players: 1

Design by: Wayne Neyens
Art by: Roy Parker
From D. Gottlieb & Co., the pinball machine known as Chinatown emerged in October of 1952, a testament to the evolving design principles of the electro-mechanical era. With a production run of 1,500 units, this machine, model number 69, quickly distinguished itself within the pinball landscape of its time. The creative vision for Chinatown was largely spearheaded by Wayne Neyens, who contributed not only to its design but also to its concept, animation, and intricate mechanical systems. Complementing Neyens’s mechanical ingenuity was the vibrant artistic talent of Roy Parker, whose captivating artwork brought the theme of American urban places to life on the playfield and cabinet. Its release marked a period of significant innovation in pinball, demonstrating how designers were pushing the boundaries of interactive play and visual presentation, solidifying Gottlieb's reputation for crafting engaging and well-engineered games. The collaboration between Neyens and Parker resulted in a machine that offered both mechanical depth and striking visual appeal, characteristics that would define many successful titles from the company in the years that followed.
Signature Features and Design
Chinatown stands out for its visual presentation and its distinctive approach to gameplay elements. The most immediate and striking feature is Roy Parker’s artwork, which reviewers consistently describe as stunning and gorgeous. Parker's style perfectly encapsulates the aesthetic of the 1950s, depicting scenes that evoke the vibrancy of a specific urban locale without relying on stereotypes. The color palette is rich, and the details are intricate, ensuring the machine captivates players before the first ball is plunged. This artistic excellence is further enhanced by the machine’s great illumination. When operating, Chinatown casts a warm glow, drawing attention to the intricate playfield details and making it a visually appealing centerpiece, particularly in a dimly lit environment.
Beyond its artwork, the machine is a prime example of a woodrail pinball game. The wooden side rails, characteristic of machines from this period, add a layer of classic craftsmanship and aesthetic charm. While many games of this era featured similar construction, Chinatown is frequently cited as one of the best woodrail games ever produced, indicative of its robust build quality and thoughtful design. The use of mechanical reels for scorekeeping further reinforces its electro-mechanical identity, providing a satisfying, tactile click as points accumulate and replays are earned. These design choices coalesce to create a machine that is not only a joy to play but also a beautiful artifact of pinball history, showcasing the advancements in design that were occurring as the industry transitioned into a more sophisticated era.
Playfield and Mechanics
The playfield of Chinatown is a masterclass in engaging design for its time, featuring a layout that prioritizes ball control and strategic shot-making, centered around a unique mechanic. The primary objective revolves around nine trap holes strategically placed across the playfield. While trap holes would not become a universal staple in pinball design, Chinatown is widely considered the pinnacle of this particular mechanic, demonstrating its potential for depth.
The layout includes two flippers, positioned closer together than on many later machines. This tight flipper gap creates a specific playing dynamic; while it might appear challenging, it often helps prevent accidental drains, keeping the ball in play longer and encouraging players to master precise flipper control. Supplementing the flippers are two pop bumpers, offering unpredictable bounces and scoring opportunities, alongside three passive bumpers that further alter the ball's trajectory. Two slingshots provide energetic deflection along the lower sides of the playfield, while two rollunders offer additional scoring lanes. A single rollover button, alongside top rollovers, contributes to spelling objectives, adding another layer of interaction.
The design philosophy behind Chinatown's playfield aims for continuous engagement. The distribution of the trap holes, combined with various bumpers and rollovers, ensures that there are always multiple targets to aim for. Side lanes are cleverly integrated to return the ball to the flippers, allowing for repeated attempts at crucial shots. This thoughtful arrangement creates a flow that encourages players to develop strategies for hitting specific holes or activating rollovers, fostering a sense of immersion and control rarely achieved by machines of the same vintage. Roy Parker’s detailed artwork on the playfield ties these mechanical elements together, ensuring that every target and lane feels like an integral part of the Chinatown theme, enhancing the player's connection to the game.
Gameplay Dynamics
Chinatown's gameplay mechanics are surprisingly deep, offering players multiple paths to high scores and replays, which contributes significantly to its replayability. The core of the scoring system revolves around the nine trap holes, which award hefty points upon entry. However, the true strategic depth emerges from the multiple ways these holes can lead to replays. Landing five balls in holes 1 through 5, or five balls in holes 5 through 9, each awards a replay, providing distinct objectives for players to pursue.
Perhaps the most compelling objective is the "21 points" win condition. By strategically guiding balls into various trap holes, players accumulate points displayed on the backglass. Reaching a total of 21 points awards a replay, a feature that keeps players perpetually hopeful and engaged. This point-based replay system is particularly rewarding, as it means even a game that doesn't immediately yield the 1-5 or 5-9 combinations can still result in a win through careful play and a bit of luck.
Beyond the trap holes, the game features additional objectives that contribute to overall progression. Players can spell "C" and "A" by hitting top rollovers, and a more liberally placed rollover button allows for spelling "CHINATOWN" for further awards. The machine also incorporates two generous specials, which can be lit through specific shot sequences, providing exciting bonus opportunities. Despite the game’s typically quick pace, these multifaceted scoring opportunities ensure that every plunge offers the potential for significant achievement. The design rewards a blend of skill and perseverance, encouraging players to develop strategies for targeting specific holes, utilizing the side lanes to recycle the ball, and making the most of the flipper action. This combination of straightforward goals and layered strategic depth makes each game a compelling experience, often leading players to immediately start another.
Reception and Legacy
Chinatown has garnered a highly positive reception within the pinball community, consistently praised for its enduring charm and replayability. Its status as one of the best examples of a 1950s woodrail machine is frequently highlighted. Pinball enthusiasts laud its surprisingly deep gameplay for an electro-mechanical title of its era, often noting its "one more game" appeal.
The artwork by Roy Parker is a recurring point of acclaim, described as stunning, gorgeous, and outstanding, effectively capturing the 1950s aesthetic without falling into any unsettling visual tropes. Its great illumination further contributes to its visual appeal, making it a captivating presence in any collection. Players often remark that the machine represents significant advancements in pinball design from the late 1940s to the early 1950s, pushing the boundaries of what was expected from a game of its vintage.
The nine trap holes, while sometimes seen as an "evolutionary dead end" in pinball history, are universally acknowledged as being implemented to their absolute best in Chinatown. The multiple ways to earn replays through these holes—collecting specific sets of numbers or achieving the coveted 21 points—are consistently cited as innovative and rewarding. This intelligent design ensures that winning replays is a real possibility in most games, maintaining player engagement. The flipper placement, although close together, is often praised for making drains less frequent, keeping the ball in play and enhancing the sense of challenge. Many players suggest that Chinatown offers more features and strategic depth than even some machines from the 1980s, a testament to its forward-thinking design.
While feedback is overwhelmingly positive, some minor critiques acknowledge that winning "big time" scores might be less frequent than earning replays, and that the play can sometimes lean towards luck. A few reviews also suggest that while the artwork is outstanding, it might not possess the same raw visual power as certain other titles from the period. However, these points are often overshadowed by the consensus that Chinatown is a highly engaging, well-designed, and beautiful pinball machine that continues to captivate players decades after its release. Its legacy is firmly established as a benchmark for electro-mechanical design, demonstrating how a simple yet effective core mechanic, combined with exceptional artistry, can create a timeless and rewarding pinball experience.
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Auction Results
Cost | Location | Date |
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USD $300 | ![]() |
19 January, 2025 |
USD $500 | ![]() |
12 September, 2024 |
USD $700 | ![]() |
28 January, 2020 |
USD $1,499 | ![]() |
29 August, 2018 |
USD $750 | ![]() |
28 January, 2018 |
USD $725 | ![]() |
19 October, 2015 |
USD $745 | ![]() |
15 June, 2014 |
USD $935 | ![]() |
12 October, 2013 |
USD $561 | ![]() |
02 August, 2011 |
USD $500 | ![]() |
14 December, 2010 |


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